Job Description

Position Title: Copywriter / Content Marketing Specialist
Location: Reston, VA
Department: Marketing
Reports to: Vice President of Marketing
Status: Full time, Temporary to hire

Position Summary:

  • Create and write high quality online and print / media content.
  • Write concise and professional copy for marketing and advertising content including: direct mail, press releases, email campaigns, presentations, websites, social media, SEM, SEO, landing pages, blog articles and videos.
  • Determine sources for content creation, conduct keyword researches and interpret Google Analytics to identify content gaps, assign keywords to pages, and optimize existing pages.
  • Deliver compelling content for company website and marketing / advertising efforts.
  • Measure content performance including individual content metrics, ROI of content marketing initiatives and work with VP to apply this insight into future programs and tactics.
  • Remain current with up-to-date industry trends for the website and social media platforms
  • Remain current with changes regarding SEO and major search engines.

 

Qualifications Summary:

  • Bachelor’s Degree in Marketing, English, Journalism, Communications or related field.
  • Minimum three years marketing / editorial digital communications experience.
  • Excellent communicator, writer and analytical thinker.
  • Experience writing for SEO, using SEO optimization tools and knowledge of search ranking and optimization factors along with solid understanding of ethical techniques and best practices in SEO content development.
  • Experience with WordPress, HTML, CSS, MS Office Suite, site architecture and other common digital tools preferred.
  • Knowledge of the HubSpot Content Optimization System to blog and produce smart CTAs according to visitor lifecycle stage is an asset.

Approximately 55,000-60,000 annually. Excellent benefits offered. Tuition reimbursement. Free parking. Health club on site, and many other perks!