Prior to any job interview, it is necessary to do your homework on the company. It is highly likely that you will be asked to answer the question, “What do you know about our company?” at some point during the interview. Employers use this question to gauge a candidate’s interest level in the position as well as their company. Hiring managers are looking to employ candidates that are engaged, knowledgeable and well informed. The best way to demonstrate your interest and knowledge is to prepare in advance by doing extensive research.

Below are the five best resources to assist with conducting company research:

  1. The Company Website. Utilize the employer’s “About Us” and “Mission Statement” sections to familiarize yourself with the products or services provided by the company. Learn about the history of the company and key players.
  1. Google. Conduct a Google search of the company you’re interviewing with to learn more about their latest news updates, press releases and events. Google can help you learn more about their industry and competitors.
  1. LinkedIn. Visit the company’s LinkedIn page to view details on the company size, industry and year founded. You should also utilize LinkedIn to research the hiring managers that you will be meeting with for the interview.
  1. Social Media Accounts. Facebook, Twitter, and Instagram provide an insight to the company culture. You may find photos or videos of company events, recent updates and news articles about the company.
  1. Glassdoor. Glassdoor provides you with reviews from current or past employees, salary and benefits information as well as sample questions that may be asked during an interview.

It’s never a bad idea to over prepare for an interview, so take your time to conduct comprehensive research on the company. The more knowledgeable you are, the more desirable you will come across to a potential employer. Doing due diligence on the company is also a great way to come up with questions to ask the hiring manager at the end of the interview.