Position Title: Vice President of Marketing
Location: Sterling, Virginia – Hybrid (This is not a Remote Position – Willing to offer relocation assistance)
Department: Marketing
Category: Full -Time, Exempt
https://jonesnet.com/careers.html#/jobs/15995

Jones Networking is recruiting for a Vice President of Marketing to join the corporate office of a premium manufacturing company in Sterling, VA. This senior level career opportunity is responsible for overseeing and guiding the overall marketing strategy and efforts of the organization. This role requires a strategic thinker with exceptional leadership skills and a deep understanding of market trends and consumer behavior in terms of a global B2B brand and emerging CPG brands. In addition to a competitive salary that is commensurate with experience and education, our client also offers amazing benefits to include medical, dental, vision, life & disability insurance, 401(k) with company match, flexible spending account, generous PTO plan, corporate discounts,  bonus opportunity, casual attire and much more!

VP of Marketing Position Summary:
-Collaborate closely with the Sales Team and other Division Managers to ensure that marketing initiatives align with the company’s goals and objectives.
-Develop and implement comprehensive marketing strategies to promote the company’s products and services.
-Set marketing goals and objectives in alignment with the company’s overall strategic plan.
-Lead and manage the marketing team, providing guidance, mentorship, and support to ensure high performance.
-Foster a collaborative and innovative work environment that encourages creativity and excellence.
-Oversee the recruitment, training, and development of marketing staff.
-Maintain and enhance the company’s brand, image and reputation.
-Ensure consistent messaging and branding across all marketing channels and materials.
-Develop and implement brand positioning strategies to differentiate the company in the market.
-Plan and execute multi-channel marketing campaigns that drive customer acquisition and retention.
-Monitor and analyze the performance of marketing campaigns to measure their effectiveness and ROI.
-Adjust and optimize marketing strategies based on performance data and market feedback.
-Monitor expenditures and ensure that marketing activities are cost-effective.
-Analyze market trends and consumer behavior to identify opportunities for growth and competitive advantage.
-Stay updated on the latest marketing tools and technologies to enhance marketing efforts.

Qualifications Summary:
-Bachelor’s Degree in Marketing, Business Administration, or a related field required; Master’s Degree preferred.
-Minimum five years of proven experience in an executive level marketing role, preferably as a Vice President of Marketing or similar position.
-Extensive experience in developing and executing marketing strategies across various channels.
-Strong background in brand management, digital marketing, and market research.
-CPG and/or retail branding marketing experience required.
-Exceptional leadership and management skills, with the ability to inspire and motivate a team.
-Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
-Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders.
-Creative thinker with a keen eye for detail and a passion for innovation.
-Proficiency in marketing software and tools, such as CRM systems, analytics platforms, and automation tools.

If you’re ready to take the next step towards an exciting new career, visit www.jonesnet.com to view all of our current openings.